Problems in intercollegiate athletics are regularly featured in both the higher education press and popular media. Recent stories raise questions about the role of academic advisers in ensuring the academic success of student athletes, the roles of presidents and faculty in decisions about athletics, the right of student athletes to unionize, the distribution of scholarships to athletes, and the health, safety, and compensation of student athletes. Given these and many other concerns—why do colleges and universities continue to have intercollegiate athletics programs?